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    {"id":4242,"date":"2022-03-24T11:45:49","date_gmt":"2022-03-24T09:45:49","guid":{"rendered":"https:\/\/www.newton.it\/case_study\/future-ready-customer-care\/"},"modified":"2023-10-17T10:41:16","modified_gmt":"2023-10-17T08:41:16","slug":"future-ready-customer-care","status":"publish","type":"case_studies","link":"https:\/\/www.newton.it\/en\/case_study\/future-ready-customer-care\/","title":{"rendered":"Future Ready Customer Care"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-12&#8243; el_class=&#8221;case-studies-title&#8221;][vc_column_text]<\/p>\n<h1><span style=\"color: #000000;\">Future Ready Customer Care<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1649253046030{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4><span style=\"color: #ff2b2b;\">High-impact sales programme based on the classroom-based application of revolutionary engagement techniques<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<span style=\"color: #000000;\">The \u201cFuture Ready\u201d project involved the whole customer care, consumer and business teams at Vodafone. The aim was to create an initiative with a significant impact on customer operations\u2019 staff, supporting them in making the most of their <em>incoming<\/em> calls as opportunities to make sales and generate value.<\/span>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1596&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;case-studies-li&#8221; css=&#8221;.vc_custom_1649756969786{padding-bottom: 60px !important;}&#8221;][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1643022738615{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #ff2b2b;\">Goals<\/span><\/h5>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwyz65zz65zz122zz76zz84zwz88zz67z9laz73zz71zl5h5z65zz85zz66zz74zz83z3z66zz82z0ez75zz67z\" style=\"color: #000000;\">Develop conviction, motivation and ownership, to build a recognition that every contact is an opportunity for cross selling and upselling that could be maximised with the proper strategy <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #000000;\">Replacing aggressive sales tactics based on sales proposals with an approach that recognises sales as a moment of \u201cover-caring\u201d<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1649772901639{padding-bottom: 60px !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1649772919845{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #ff2b2b;\">Content<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1649772905902{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #000000;\">Client care and sales have historically been seen as two separate fields, as is the system of attitudes, skills, and approaches necessary to effectively manage each of them. In recent years, however, customer experience dynamics are undergoing a profound shift, and the connecting roles will only continue to increase in complexity to optimise how moments of honesty with clients are utilised.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text]<\/p>\n<h4><span style=\"color: #000000;\">This path developed in two phases: The <em>\u201cacceleration\u201d path<\/em> sought to give a serious push to the sales activity, while in the <em>\u201congoing\u201d path<\/em>, an OTJ implementation stage, sales results were considerably raised across all the targets.<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1649779317667{padding-bottom: 20px !important;}&#8221;][vc_single_image image=&#8221;1577&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1649772831378{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h5>Content<\/h5>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1649772867450{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4><span style=\"color: #ff2b2b;\">Future Ready is an innovative project based on an \u201cimmersive bootcamp\u201d concept designed by the Newton Factory.<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1649779335118{padding-bottom: 60px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1649772831378{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h5>Content<\/h5>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1694790144144{padding-bottom: 20px !important;}&#8221;]<span style=\"color: #000000;\">In these bootcamps, techniques and mindsets are acquired through practice, where specialist actors are guided by the teacher using headphones, delivering powerful teaching dynamics through realistic simulations.<\/span><br \/>\n<span style=\"color: #000000;\">The innovation is further supported by the backbone of the project,<strong>Radio Future Ready,<\/strong>created for and with the workers and through immersion in a digital environment where, alongside the bootcamp, the staff benefitted from original video courses and Newton-produced video series on \u201csoft\u201d subjects that facilitate sales. <\/span><br \/>\n<span style=\"color: #000000;\">A specific pathway of support for team leaders and collective gaming meetings (\u201cquiz sessions\u201d) has multiplied the degree of engagement and delivered support for the practice.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1575&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1651154520705{padding-bottom: 60px !important;background-color: #111111 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1649862628135{padding-bottom: 20px !important;}&#8221;][vc_single_image image=&#8221;1569&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1568&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1649862613119{background-color: #111111 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1643036859270{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #ff2b2b;\">Project activities<\/span><\/h5>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;no-column-inner d-flex&#8221;][vc_column_inner el_class=&#8221;d-flex&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1695025797294{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/01\/Gradient-Linear.svg?id=476) !important;}&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h5>Kick Off<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;d-flex&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1695025804592{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/01\/Gradient-Linear.svg?id=476) !important;}&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h5>Launch of Future Ready Radio<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;d-flex&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1695025810574{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/01\/Gradient-Linear.svg?id=476) !important;}&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h5>Team Leader pathways<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;no-column-inner d-flex&#8221;][vc_column_inner el_class=&#8221;d-flex&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1695025816207{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/01\/Gradient-Linear.svg?id=476) !important;}&#8221;][vc_column_text]<\/p>\n<h5>Immersive bootcamps, \u201cacceleration path\u201d stage (multiple waves, 1,500 employees involved)<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;d-flex&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1695025821890{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/01\/Gradient-Linear.svg?id=476) !important;}&#8221;][vc_column_text]<\/p>\n<h5>Social engagement and digital realisation<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;d-flex&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1695025827052{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/01\/Gradient-Linear.svg?id=476) !important;}&#8221;][vc_column_text]<\/p>\n<h5>\u201cOngoing path\u201d stage and follow-up for support<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;no-column-inner d-flex&#8221;][vc_column_inner el_class=&#8221;d-flex&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1695025833020{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/01\/Gradient-Linear.svg?id=476) !important;}&#8221;][vc_column_text]<\/p>\n<h5>Monitoring of KPIs<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;d-flex&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1695025838057{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/01\/Gradient-Linear.svg?id=476) !important;}&#8221;][vc_column_text]<\/p>\n<h5>\u201cTop sellers\u201d in-depth pathway<\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; el_class=&#8221;prev-next-row&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;case-studies-vertical-align contact-bg&#8221; css=&#8221;.vc_custom_1651144689397{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1649253091064{padding-top: 20px !important;padding-bottom: 60px !important;}&#8221;]<\/p>\n<h4><span style=\"color: #000000;\">Are you interested in the experience involved in this pathway? Let us know.<\/span><\/h4>\n<p>[\/vc_column_text]<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f4295-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/case_studies\/4242#wpcf7-f4295-o1\" method=\"post\" class=\"wpcf7-form init cf7_custom_style_1\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"4295\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.5.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4295-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap your-message\"><textarea name=\"your-message\" cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message text\"><\/textarea><\/span><\/p>\n<div style=\"margin-top: 8px;\" class=\"contact-form-text\">\n<h6>I Agree to Newton's <a target=\"_blank\" href=\"\/privacy-policy\">privacy policy<\/a> <span class=\"wpcf7-form-control-wrap acceptance-140\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-140\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><\/h6>\n<\/div>\n<p>\u00a0<br \/>\n<input type=\"submit\" value=\"Send\" class=\"wpcf7-form-control has-spinner wpcf7-submit\" \/><\/p>\n<input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-12&#8243; el_class=&#8221;case-studies-title&#8221;][vc_column_text] Future Ready Customer Care [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1649253046030{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;] High-impact sales programme based on the classroom-based application of revolutionary engagement techniques [\/vc_column_text][vc_column_text]The \u201cFuture Ready\u201d project involved the whole customer care, consumer and&#8230;<\/p>\n","protected":false},"featured_media":2227,"template":"","meta":[],"tipologia":[25,36,8,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Future Ready Customer Care - Newton S.p.A.<\/title>\n<meta name=\"description\" content=\"The Future Ready project involved all of Vodafone&#039;s Customer Care, Consumer and Business areas. Find out more!\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newton.it\/en\/case_study\/future-ready-customer-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Future Ready Customer Care - Newton S.p.A.\" \/>\n<meta property=\"og:description\" content=\"The Future Ready project involved all of Vodafone&#039;s Customer Care, Consumer and Business areas. 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