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    {"id":4281,"date":"2022-01-17T16:13:48","date_gmt":"2022-01-17T14:13:48","guid":{"rendered":"https:\/\/www.newton.it\/case_study\/emilgroup-60\/"},"modified":"2023-10-17T14:49:07","modified_gmt":"2023-10-17T12:49:07","slug":"emilgroup-60","status":"publish","type":"case_studies","link":"https:\/\/www.newton.it\/en\/case_study\/emilgroup-60\/","title":{"rendered":"Emilgroup 60\u00b0"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;case-studies-title&#8221;][vc_column_text]<\/p>\n<h1><span style=\"color: #000000;\">Emilgroup 60\u00b0<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1649863196881{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4 data-usually-unique-id=\"427696134407270826909395\"><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwyz65zz65zz122zz76zz84zwz88zz67z9laz73zz71zl5h5z65zz85zz66zz74zz83z3z66zz82z0ez75zz67z\" style=\"color: #ff2b2b;\">Celebratory event to mark the company\u2019s 60th anniversary<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<span style=\"color: #000000;\">On its 60th anniversary, Emilgroup opened the doors to its head office for an extraordinary event that reinvented the concept of space and transformed the company\u2019s story into performance art.<\/span>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1643281247148{padding-bottom: 60px !important;}&#8221;][vc_single_image image=&#8221;4745&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1642762332218{margin-right: 200px !important;}&#8221;][vc_single_image image=&#8221;4747&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1643022738615{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #ff2b2b;\">Goals<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1643307986618{padding-bottom: 60px !important;}&#8221;][vc_column_text]<span style=\"color: #000000;\">Emilceramica was founded in 1961. That same year began the path to the future that is today\u2019s present.<\/span><\/p>\n<p><span style=\"color: #000000;\">To celebrate Emilgroup\u2019s 60th anniversary, Newton S.p.A. sought to celebrate the company\u2019s history in all its complexity, choosing a selection of innovative channels, subjects and tools that were able to convey the creativity that has always been the hallmark of Emilgroup\u2019s products.<\/span><\/p>\n<p><span style=\"color: #000000;\">The event took place within the company\u2019s spaces, with the goal of telling a story from the place in which it happened, with the direct involvement of the manufacturing, sales force, board, stakeholders, business clients: a story of people and interactions, that found its medium in a multiple-day event that coincided with CERSAIE, the international exhibition of ceramic tile and bathroom furnishings.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1643307975860{padding-bottom: 60px !important;}&#8221;][vc_column_text]<\/p>\n<h4><span style=\"color: #ff2b2b;\">The event sought to create a sort of showroom of innovative products, a shop window for Emilgroup\u2019s corporate storytelling, as an iconic force of innovation in the sector.<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; 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row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1643280843102{background-color: #111111 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1643025128824{padding-top: 60px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #ff2b2b;\">Content<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1643280937396{padding-bottom: 30px !important;}&#8221;][vc_column_text]<\/p>\n<h4>1961: The year in which the first man went to space and in which Emilceramica was founded: it is the start of a pathway that brought the company to the moment of its 60th anniversary in 2021<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1643308058721{padding-bottom: 60px !important;}&#8221;][vc_column_text]Sixty years after its founding, Emilgroup continues to look to the future, drawing inspiration from those space pioneers, taking the imagination of architects and designers and making them reality. This was the launchpad for an ambitious structural project designed to engage the participants in a tangible and moving display of storytelling: one show, three scattered artistic performances (water and life, fire and material, energy and the future) enjoyed over the course of a dinner that was held in full adherence to the health regulations in place at the time.<\/p>\n<p>Newton S.p.A. designed and created the Emilgroup galaxy: materials, forms, artistic performances and guests, weaving lights, lines, multidimensional orbits that enchant the audience. Through SPACE, Newton S.p.A. designed the past and the future of Emilgroup: a constantly expanding universe, one in which the company and the central force drawing everyone into its orbit is able to guide and shape the space.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1643301359071{background-color: #111111 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1643301364292{padding-bottom: 20px !important;}&#8221;][vc_single_image image=&#8221;4749&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1697546906614{padding-bottom: 16px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4751&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1697546914880{padding-bottom: 16px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1643308077363{padding-bottom: 60px !important;background-color: #111111 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_gallery interval=&#8221;3&#8243; images=&#8221;4757,4755,4753&#8243; img_size=&#8221;full&#8221; onclick=&#8221;&#8221; enable_drag=&#8221;yes&#8221; control_nav=&#8221;no&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1643281276012{background-color: #ff2b2b !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1643025499597{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;]<\/p>\n<h5>Outcomes<\/h5>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;no-column-inner-left&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1643031388740{padding-bottom: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h1>4<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>days in the Emilgroup head office in Fiorano Modenese<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1643031392978{padding-bottom: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h1>3<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>dinner performance<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1643031398430{padding-bottom: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h1>4<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>showroom open to customers<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; el_class=&#8221;no-column-inner-left&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1643031388740{padding-bottom: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h1>2<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>evening shows<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1643031392978{padding-bottom: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h1>20<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>artists<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1643281369851{padding-bottom: 60px !important;}&#8221;][vc_column_text]<\/p>\n<h1>3<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>transparent domes<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; el_class=&#8221;prev-next-row&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;case-studies-vertical-align&#8221; css=&#8221;.vc_custom_1695026078270{background-image: url(https:\/\/www.newton.it\/wp-content\/uploads\/2022\/02\/BG-CaseStudies-Contact-1920&#215;1080-1.gif?id=858) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1649863219411{padding-top: 20px !important;padding-bottom: 60px !important;}&#8221;]<\/p>\n<h4><span style=\"color: #000000;\">Want to celebrate your corporate anniversary with us?<\/span><\/h4>\n<p>[\/vc_column_text]<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f4295-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/case_studies\/4281#wpcf7-f4295-o1\" method=\"post\" class=\"wpcf7-form init cf7_custom_style_1\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"4295\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.5.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4295-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap your-message\"><textarea name=\"your-message\" cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message text\"><\/textarea><\/span><\/p>\n<div style=\"margin-top: 8px;\" class=\"contact-form-text\">\n<h6>I Agree to Newton's <a target=\"_blank\" href=\"\/privacy-policy\">privacy policy<\/a> <span class=\"wpcf7-form-control-wrap acceptance-140\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-140\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><\/h6>\n<\/div>\n<p>\u00a0<br \/>\n<input type=\"submit\" value=\"Send\" class=\"wpcf7-form-control has-spinner wpcf7-submit\" \/><\/p>\n<input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;case-studies-title&#8221;][vc_column_text] Emilgroup 60\u00b0 [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1649863196881{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;] Celebratory event to mark the company\u2019s 60th anniversary [\/vc_column_text][vc_column_text]On its 60th anniversary, Emilgroup opened the doors to its head office for an extraordinary event that reinvented&#8230;<\/p>\n","protected":false},"featured_media":4747,"template":"","meta":[],"tipologia":[5,8,9,11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emilgroup 60\u00b0 - Newton S.p.A.<\/title>\n<meta name=\"description\" content=\"For Emilgroup we organized a celebratory event for the company&#039;s 60th anniversary. 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