Prev project

Next project

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″ el_class=”case-studies-title”][vc_column_text]<\/p>\n

IN \u2013 Dentro al presente, verso il futuro<\/span><\/h1>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1722521211586{padding-top: 20px !important;padding-bottom: 20px !important;}”]<\/p>\n

BANCA AKROS. The Power of Change Management<\/span><\/h4>\n

[\/vc_column_text][vc_column_text]Il 13 e il 14 maggio 2024, il team di Newton ha organizzato il workshop di Banca Akros \u201cIN \u2013 Dentro al presente, verso il futuro\u201d che ha visto coinvolta tutta la popolazione aziendale dell\u2019istituto bancario. Durante il workshop, sono stati presentati i nuovi elementi di design e comunicazione della banca, lavorando anche sulla percezione dei clienti e sui valori fondativi e condivisi, per il presente e per il futuro. La location, spazio Monterosa 91, si \u00e8 rivelata la perfetta cornice per i diversi interventi del top management, moderati dal partner Newton, Andrea Beretta. Il nuovo brand della banca non rappresenta una semplice operazione di restyling ma una piccola grande rivoluzione nell\u2019approccio al business della societ\u00e0, un vero e proprio cambio di passo nella strategia per il futuro.<\/span>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1643281247148{padding-bottom: 60px !important;}”][vc_single_image image=”5192″ img_size=”full” alignment=”right” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”case-studies-li” z_index=””][vc_column][vc_single_image image=”5188″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1722521464498{padding-top: 60px !important;padding-bottom: 20px !important;}”]<\/p>\n

Obiettivi<\/span><\/h5>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1722521531746{padding-bottom: 20px !important;}”]<\/p>\n

\n
• Valorizzare il rebranding di Banca Akros
  \n<\/strong>Comunicare l’importanza del rebranding come strumento per migliorare l’immagine della banca, aumentare la fiducia dei clienti e rafforzare la percezione di affidabilit\u00e0 e trasparenza.<\/span><\/li>\n
• Adattarsi ai cambiamenti del mercato
  \n<\/strong>Mostrare come il rebranding riposizioni Banca Akros come un’istituzione moderna e all’avanguardia, pronta ad affrontare le sfide della trasformazione tecnologica e le nuove abitudini dei consumatori.<\/span><\/li>\n
• \u00a0Promuovere la sostenibilit\u00e0 e l’inclusione<\/strong><\/span>
  \nEvidenziare l’impegno di Banca Akros verso la sostenibilit\u00e0 ambientale, sociale e umana, e come questo rebranding supporti una visione orientata all’inclusione finanziaria e alla crescita sostenibile.<\/span><\/li>\n<\/ul>\n

  [\/vc_column_text][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” el_class=”section-alternate”][vc_column css=”.vc_custom_1642762332218{margin-right: 200px !important;}”][vc_single_image image=”5190″ img_size=”1920×1080″ alignment=”center” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=”.vc_custom_1643025128824{padding-top: 60px !important;padding-bottom: 20px !important;}”]<\/p>\n

  Contenuti<\/span><\/h5>\n

  [\/vc_column_text][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1643280937396{padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1722521976241{padding-bottom: 20px !important;}”]L’evento ha incluso sessioni di formazione e workshop interattivi, durante i quali i partecipanti hanno potuto esplorare i nuovi valori e l’identit\u00e0 di Banca Akros. L’approccio phygital ha permesso di coinvolgere i presenti attraverso proiezioni immersive e attivit\u00e0 pratiche, rendendo il processo di rebranding un’esperienza condivisa e partecipativa. I momenti di talk show e speech, guidati dal top management, hanno offerto approfondimenti preziosi sul nuovo approccio strategico della banca.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”6\/12″][vc_column_text css=”.vc_custom_1722592570929{padding-bottom: 20px !important;}”]<\/p>\n

  Durante il workshop, sono stati presentati i nuovi elementi di design e comunicazione visiva della banca, spiegando come un’estetica moderna e un’esperienza utente intuitiva possano migliorare significativamente la percezione della banca. Questo ha aiutato a illustrare come il rebranding non sia solo un restyling, ma una vera e propria rivoluzione nel modo di fare business.<\/span><\/h4>\n

  [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1643281276012{background-color: #ff2b2b !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1643025499597{padding-top: 60px !important;padding-bottom: 60px !important;}”]<\/p>\n

  Risultati<\/h5>\n

  [\/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” el_class=”no-column-inner-left”][vc_column_inner width=”1\/2″ css=”.vc_custom_1643031388740{padding-bottom: 20px !important;}”][vc_column_text]<\/p>\n

  2<\/h2>\n

  [\/vc_column_text][vc_column_text]<\/p>\n

  giorni di convention<\/span><\/span><\/h5>\n

  [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1648142237120{padding-bottom: 20px !important;}”][vc_column_text]<\/p>\n

  200+<\/span><\/span><\/h2>\n

  [\/vc_column_text][vc_column_text]<\/p>\n

  partecipanti<\/span><\/span>\u00a0<\/span><\/h5>\n

  [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”prev-next-row” z_index=””][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”case-studies-vertical-align contact-bg” css=”.vc_custom_1651144618515{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text css=”.vc_custom_1649866000937{padding-top: 20px !important;padding-bottom: 60px !important;}”]<\/p>\n

  Hai un evento straordinario da organizzare?<\/span><\/h4>\n

  [\/vc_column_text]

  \n

  <\/p>

  <\/ul><\/div>\n
  \n

  \n\n\n\n\n\n\n\n<\/div>\n

  <\/span>
  \n<\/span>
  \n<\/textarea><\/span><\/p>\n<div style=\"margin-top: 8px;\" class=\"contact-form-text\">\n<h6>I Agree to Newton's <a target=\"_blank\" href=\"\/privacy-policy\">privacy policy<\/a> <span class=\"wpcf7-form-control-wrap acceptance-140\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-140\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><\/h6>\n<\/div>\n<p>\u00a0<br \/>\n<input type=\"submit\" value=\"Send\" class=\"wpcf7-form-control has-spinner wpcf7-submit\" \/><\/p>\n<input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″ el_class=”case-studies-title”][vc_column_text] IN \u2013 Dentro al presente, verso il futuro [\/vc_column_text][vc_column_text css=”.vc_custom_1722521211586{padding-top: 20px !important;padding-bottom: 20px !important;}”] BANCA AKROS. The Power of Change Management [\/vc_column_text][vc_column_text]Il 13 e il 14 maggio 2024, il team di Newton ha organizzato…<\/p>\n","protected":false},"featured_media":5188,"template":"","meta":[],"tipologia":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IN \u2013 Dentro al presente, verso il futuro - Newton S.p.A.<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IN \u2013 Dentro al presente, verso il futuro - Newton S.p.A.\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″ el_class=”case-studies-title”][vc_column_text] IN \u2013 Dentro al presente, verso il futuro [\/vc_column_text][vc_column_text css=”.vc_custom_1722521211586{padding-top: 20px !important;padding-bottom: 20px !important;}”] BANCA AKROS. The Power of Change Management [\/vc_column_text][vc_column_text]Il 13 e il 14 maggio 2024, il team di Newton ha organizzato...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"Newton S.p.A.\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T12:20:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newton.it\/wp-content\/uploads\/2024\/08\/Banca-Akros-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newton.it\/en\/#website\",\"url\":\"https:\/\/www.newton.it\/en\/\",\"name\":\"Newton S.p.A.\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newton.it\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.newton.it\/wp-content\/uploads\/2024\/08\/Banca-Akros-4.jpg\",\"contentUrl\":\"https:\/\/www.newton.it\/wp-content\/uploads\/2024\/08\/Banca-Akros-4.jpg\",\"width\":2048,\"height\":1536},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#webpage\",\"url\":\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/\",\"name\":\"IN \u2013 Dentro al presente, verso il futuro - Newton S.p.A.\",\"isPartOf\":{\"@id\":\"https:\/\/www.newton.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#primaryimage\"},\"datePublished\":\"2024-08-01T14:13:05+00:00\",\"dateModified\":\"2024-08-02T12:20:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newton.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.newton.it\/en\/case_study\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"IN \u2013 Dentro al presente, verso il futuro\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IN \u2013 Dentro al presente, verso il futuro - Newton S.p.A.","robots":{"index":"index","follow":"nofollow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/","og_locale":"en_US","og_type":"article","og_title":"IN \u2013 Dentro al presente, verso il futuro - Newton S.p.A.","og_description":"[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″ el_class=”case-studies-title”][vc_column_text] IN \u2013 Dentro al presente, verso il futuro [\/vc_column_text][vc_column_text css=”.vc_custom_1722521211586{padding-top: 20px !important;padding-bottom: 20px !important;}”] BANCA AKROS. The Power of Change Management [\/vc_column_text][vc_column_text]Il 13 e il 14 maggio 2024, il team di Newton ha organizzato...","og_url":"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/","og_site_name":"Newton S.p.A.","article_modified_time":"2024-08-02T12:20:37+00:00","og_image":[{"width":2048,"height":1536,"url":"https:\/\/www.newton.it\/wp-content\/uploads\/2024\/08\/Banca-Akros-4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.newton.it\/en\/#website","url":"https:\/\/www.newton.it\/en\/","name":"Newton S.p.A.","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newton.it\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.newton.it\/wp-content\/uploads\/2024\/08\/Banca-Akros-4.jpg","contentUrl":"https:\/\/www.newton.it\/wp-content\/uploads\/2024\/08\/Banca-Akros-4.jpg","width":2048,"height":1536},{"@type":"WebPage","@id":"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#webpage","url":"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/","name":"IN \u2013 Dentro al presente, verso il futuro - Newton S.p.A.","isPartOf":{"@id":"https:\/\/www.newton.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#primaryimage"},"datePublished":"2024-08-01T14:13:05+00:00","dateModified":"2024-08-02T12:20:37+00:00","breadcrumb":{"@id":"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.newton.it\/en\/case_study\/in-dentro-al-presente-verso-il-futuro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newton.it\/en\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.newton.it\/en\/case_study\/"},{"@type":"ListItem","position":3,"name":"IN \u2013 Dentro al presente, verso il futuro"}]}]}},"_links":{"self":[{"href":"https:\/\/www.newton.it\/en\/wp-json\/wp\/v2\/case_studies\/5186"}],"collection":[{"href":"https:\/\/www.newton.it\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.newton.it\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":12,"href":"https:\/\/www.newton.it\/en\/wp-json\/wp\/v2\/case_studies\/5186\/revisions"}],"predecessor-version":[{"id":5311,"href":"https:\/\/www.newton.it\/en\/wp-json\/wp\/v2\/case_studies\/5186\/revisions\/5311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newton.it\/en\/wp-json\/wp\/v2\/media\/5188"}],"wp:attachment":[{"href":"https:\/\/www.newton.it\/en\/wp-json\/wp\/v2\/media?parent=5186"}],"wp:term":[{"taxonomy":"tipologia","embeddable":true,"href":"https:\/\/www.newton.it\/en\/wp-json\/wp\/v2\/tipologia?post=5186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}