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Event Storytelling<\/span><\/h1>\n

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What do an eclipse and a toaster have in common?<\/strong><\/span><\/h4>\n

Spoiler: it’s not a joke, it’s storytelling.<\/strong><\/span><\/h4>\n

[\/vc_column_text][vc_column_text]Storytelling is what we do at Newton when we help clients create a concept for their event. We imagine an impactful name, create powerful and engaging storytelling, and build a meaningful narrative. An example? This is the postcard we used to explain why we chose a toaster as a gadget for the \u201cEclipse\u201d event! The eclipse is a phenomenon that changes the perspective of things. Colors change, shapes overlap, phases follow each other to create a progressive revelation. Something clicks inside. You can’t see it, but in the darkness, everything changes, everything transforms. And it\u2019s transformation, the toasting of an emotion: the unpredictable becomes possible. <\/span>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1643281247148{padding-bottom: 60px !important;}”][vc_single_image image=”5422″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”case-studies-li” z_index=””][vc_column width=”1\/2″][vc_single_image image=”5424″ img_size=”1920×1080″ qode_css_animation=””][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”5426″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”case-studies-li” z_index=””][vc_column width=”1\/2″][vc_single_image image=”5420″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”5422″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1722521464498{padding-top: 60px !important;padding-bottom: 20px !important;}”]<\/p>\n

Goals<\/span><\/h5>\n

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\n
• Create a unique and engaging concept<\/span><\/strong>
  Accompany clients in creating a unique concept for their event, using powerful storytelling that captures attention and leaves a lasting impact.<\/span><\/li>\n
• Convey the client’s message creatively<\/span><\/strong>
  Use storytelling to convey the client’s message creatively and effectively, transforming even the most common objects into powerful narrative symbols.<\/span><\/li>\n
• Make every event memorable<\/span><\/strong>
  Ensure that every event is memorable and distinctive by building a meaningful narrative that resonates with the audience and reflects the client’s values.<\/span><\/li>\n<\/ul>\n

  [\/vc_column_text][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” el_class=”section-alternate”][vc_column css=”.vc_custom_1642762332218{margin-right: 200px !important;}”][vc_single_image image=”5416″ img_size=”large” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=”.vc_custom_1643025128824{padding-top: 60px !important;padding-bottom: 20px !important;}”]<\/p>\n

  Contents<\/span><\/h5>\n

  [\/vc_column_text][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1643280937396{padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1722608563535{padding-bottom: 20px !important;}”]The storytelling for the \u201cEclipse\u201d event included choosing the toaster as a gadget, symbolizing transformation and change that occur during an eclipse. This everyday object was reinterpreted through a narrative that revealed a deep and unexpected meaning, turning the ordinary into extraordinary. <\/span>[\/vc_column_text][\/vc_column][vc_column width=”6\/12″][vc_column_text]The postcard distributed during the event explained this choice, linking the experience of toasting bread with the process of inner change that an eclipse can trigger. The metaphor of toasting as transformation made the concept tangible and easily understandable for all participants, creating an emotional connection with the event. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1722595596297{background-color: #ff2b2b !important;}”][vc_column][vc_column_text css=”.vc_custom_1722595643323{padding-top: 60px !important;padding-bottom: 20px !important;}”]<\/p>\n

  Results<\/span><\/h5>\n

  [\/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][vc_column_text]Newton has once again demonstrated that there is no story impossible to tell. Thanks to our innovative approach, every event becomes an opportunity to create a unique and engaging experience, capable of leaving a lasting impression. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”prev-next-row” z_index=””][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”case-studies-vertical-align contact-bg” css=”.vc_custom_1651144618515{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_column_text css=”.vc_custom_1649866000937{padding-top: 20px !important;padding-bottom: 60px !important;}”]<\/p>\n

  Do you have an extraordinary event to organise?<\/span><\/h4>\n

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  <\/ul><\/div>\n
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  \n\n\n\n\n\n\n\n<\/div>\n

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  \n<\/span>
  \n<\/textarea><\/span><\/p>\n<div style=\"margin-top: 8px;\" class=\"contact-form-text\">\n<h6>I Agree to Newton's <a target=\"_blank\" href=\"\/privacy-policy\">privacy policy<\/a> <span class=\"wpcf7-form-control-wrap acceptance-140\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-140\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><\/h6>\n<\/div>\n<p>\u00a0<br \/>\n<input type=\"submit\" value=\"Send\" class=\"wpcf7-form-control has-spinner wpcf7-submit\" \/><\/p>\n<input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″ el_class=”case-studies-title”][vc_column_text] Event Storytelling [\/vc_column_text][vc_column_text css=”.vc_custom_1722608502348{padding-top: 20px !important;padding-bottom: 20px !important;}”] What do an eclipse and a toaster have in common? Spoiler: it’s not a joke, it’s storytelling. [\/vc_column_text][vc_column_text]Storytelling is what we do at Newton when we…<\/p>\n","protected":false},"featured_media":5415,"template":"","meta":[],"tipologia":[11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Storytelling - Newton S.p.A.<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newton.it\/en\/case_study\/event-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Storytelling - Newton S.p.A.\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/2″ el_class=”case-studies-title”][vc_column_text] Event Storytelling [\/vc_column_text][vc_column_text css=”.vc_custom_1722608502348{padding-top: 20px !important;padding-bottom: 20px !important;}”] What do an eclipse and a toaster have in common? 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