Digital Academy:

the new frontier

of digital training at Newton

What is the Newton Digital Academy?

Digital Academy is the branch of Newton that deals with digital training and transformation, specialising in particular in digital services, proximity learning and a sales & retail academy.


Digital Academy develops e-learning projects and complete training packages on topics such as digital sales and digital dexterity, by creating sales academies and retail academies customised for each client.

Digital: Academy & Learning

At Digital Academy, ‘digital’ is primarily a training channel that allows people to diversify how and where they learn. The traditional classroom training can be combined with e-learning, micro-learning, webinars and online communities.

Digital Academy offers complete digital learning systems, ranging from skills measurement to content design and the selection of engaging formats on hard and soft skills.

Digital Academy: Sales, Marketing or company-wide programmes

Digital Academy develops training programmes for all the various offices involved in the digital transformation (marketing, sales, customer care, retail, HR, R&D, production and procurement):


  • Digital Sales for the salesforce: hard and soft digital sales across the entire funnel, from lead generation through to negotiation on digital channels.
  • Digital Marketing for the in-house communication and marketing teams: from social communications to SEO and digital advertising.
  • Company-wide digital dexterity: developing awareness and propensity to use digital tools in order to improve efficiency and the capacity to manage online tech.

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